WWF's Mission
WWF's mission is to help keep overall global warming well below 2°C in comparison to pre-industrial temperatures. An increase of 2°C in global average temperature will result in dangerous and irreversible impacts to nature, humans and the global economy. In order to avoid catastrophic climate change levels, global CO2 emissions must peak by 2015 and decline rapidly thereafter.
To stay below the 2°C threshold CO2 emissions must be dramatically reduced, primarily by transforming the way energy and raw materials are supplied and used. WWF works to provide individuals and businesses with simple, realistic and desirable climate saving solutions.
WWF's Focus
Transforming Lifestyle: What better place than Hong Kong-home to some of Asia's most prolific and sophisticated consumers-to implement lifestyle changes geared towards staving off global warming? See how YOU can change climate change.
Corporate Partnerships: Hong Kong is the epicenter of Asia's leading companies. WWF is initiating innovative partnerships with cutting-edge corporations to support their leadership on climate change.
Finance: As a major financial centre Hong Kong is poised to provide ample funding to Asia's clean energy entrepreneurs. WWF will lend support to the green capital boom.
Hong Kong's Government is reticent to make positive changes to prevent climate change and air pollution, despite the unequivocal desire of its constituents to do so. Help us to help them!
WWF's Global Climate Campaign
WWF is one of the most active NGOs worldwide on global warming. Find out more about our work in about 30 countries worldwide on the issue and in international debates such as the G8, Davos and the Kyoto Protocol at WWF International.
We Act Local
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ChinaChina is experiencing huge growth of energy use from coal and therefore has a pivotal role to play. WWF has run an energy efficiency campaign in Beijing to reduce that growth, and is developing a scenario for the country's electricity sector, showing a more sustainable path forward. |
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PhilippinesPhilippines could cover half of their electricity demand from renewable sources - geothermal, hydro power, wind and biomass. WWF helped set up South East Asia's first wind power plant there, and worked to create and maintain a coalition of industry, politicians and social groups demanding a reliable law on renewable energy. |
It's Our Business
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The Gold StandardThrough the rapidly growing carbon market individuals and companies can invest in clean energy investments in other countries and thus offset their emissions at home. To ensure that these projects really reduce CO2 emissions and contribute to sustainable development, WWF initiated and helped to develop the Gold Standard. |
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Climate SaversClimate Savers are cutting-edge partnerships between WWF and businesses aimed at delivering additional reduction in CO2 emissions. With WWF, Climate Savers companies agree on ambitious but achievable reduction targets for the companies' worldwide operations. WWF believes that Climate Savers not only promote corporate leadership, it also demonstrates how reducing CO2 emissions is entirely compatible with business growth. Today, we have 12 Climate Savers companies on board from the US, Europe and Japan. By 2010, Climate Savers companies will achieve carbon reduction equivalent of taking 2 million cars off the road. |
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Climate WitnessClimate change puts real people at risk. WWF has found Climate Witnesses who can testify to rising sea levels and coral bleaching, violent storms and disappearing species, deadly heat waves and drought to share their stories. The initiative documents how climate change is already affecting the lives of a growing number of people today and bring the 'real-life' perspective to what many view as a somewhat ambiguous and distant threat. WWF works with scientists around the world who provide scientific background information to the climate witness testimonies. WWF has Climate Witnesses from almost every continent in the world and the number is growing. As we learn from them, we also help develop resilience and resistance building strategies for communities and ecosystems. |
Bracing Ourselves for future Catastrophes
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Coral ReefsIn Indonesia, the South Pacific and the Caribbean, WWF is working to identify which factors and management actions can make coral reefs more resistant to global warming. |
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GlaciersPatterns of glacier melt and changes in freshwater availability are the focus of projects in Nepal, India, China and Pakistan. WWF develops responses to the changes for human and wildlife communities. |
WWF draws on its experience managing climate change to promote an understanding of climate impacts. We are running pilot projects in local communities to ensure that impacts management incorporates both local knowledge and proven management strategies. Additionally, we tackle the lack of resources within governments to manage climate issues, as well as capacity building to facilitate strategic planning.
Find out more about other international Climate Change programmes from WWF International
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